Talk to Your Favorite "Passions" Cast Members Live

Soap Opera Stars Face Their Fans Live and Uncensored on National Television When Passions LIVE! Debuts August 23 on The 101

For the First-Time Fans Get “Air Time” With Their Favorite Passions Cast Members As They Prepare to Move from NBC to DIRECTV

EL SEGUNDO, Calif., August 13, 2007 - DIRECTV, the nation’s leading satellite television provider, is letting fans get up close and personal with their favorite Passions cast members this summer with Passions LIVE!, four weekly, 30-minute live call-in shows featuring the cast from the hit soap-opera. The specials will air on DIRECTV’s original entertainment channel, The 101, starting August 23 at 8 p.m. EST/5 p.m. PST with new shows every Thursday leading up to Passions debut on DIRECTV September 17. Fans can participate in each show by calling 1-800-860-8537 during the live broadcast. Passions fans that don’t have DIRECTV still have still plenty of time to get connected by calling (888-999-0433) or going to www.directv.com/passions.

“With Passions moving exclusively to DIRECTV, we’re in a unique position to put our own mark on the show by catering directly to the fans and giving them more opportunities to interact with their favorite cast members,” said Patty Ishimoto, General Manager of DIRECTV’s The 101. “Passions LIVE! will bring fans into the action with a direct link to their favorite stars to keep them up-to-date with all the happenings in Harmony.”

Passions LIVE! will not only provide fans an opportunity to call-in and talk live with their favorite cast members, they will also learn about the history of the show and get to know the real people behind the characters. Each show will provide an inside look into what the future holds for the town of Harmony and all its inhabitants, as they make the transition from NBC to DIRECTV’s The 101 on September 17.

Passions LIVE! will be hosted by Eric Martsolf (Ethan Winthrop) and two different cast members each week that will discuss their roles and answer questions from a live call-in audience. Fans can also submit questions for the show via email viewermail@passionsondirectv.com to be answered on-air. Shows will include a “Passions 101” tutorial recapping the highs and lows from each of the previous nine seasons, character and plot highlights, bloopers and a behind-the-scenes trivia on the cast and crew of Passions.

Juliet Mills (Tabitha) and Heidi Mueller (Kay) will kick off Passions LIVE! with Martsolf on August 23 with a special focusing on the witches of Harmony and the mystical undertones of the New England town. The following week, Emily Harper (Fancy) and Erin Cardillo (Esme) will lead the August 30 show along with Martsolf, as the ladies discuss their on-screen friendship and the various cat fights that take place within the daytime drama. September 6 will feature the sexy men of Harmony as James Hyde (Sam) and Dylan Fergus (Noah) join Martsolf to discuss the rigorous task of being a daytime hunk and having to go shirtless on set. Eva Tamargo (Pilar) and Galen Gering (Luis) will lead the final call-in show on September 13 as they tease the new season and the fate of Theresa and Ethan.

Each episode of Passions LIVE! will be broadcast on DIRECTV’s The 101, as well as streamed live on Passions’ website http://www.nbc.com/passionsassions. DIRECTV is making it easy for Passions viewers to keep track of the happenings in “Harmony” by providing fans free installation, a DVR or HD receiver upgrade, and a portable DVD player by calling a special phone number (888-999-0433) or visiting the Web (www.directv.com/passions). Passions fans can also visit www.nbc.com/passions for more information about the show.